Back

Touchdown

grandMA3 consoles take center stage at Super Bowl Halftime Show

grandMA3 consoles made their Super Bowl Halftime Show debut at Miami’s Hard Rock Stadium where they joined a complement of grandMA2 consoles to control video elements, stage effects and the LED wristbands worn by approximately 65,000 spectators. 

Super Bowl LIV featured one of the most talked about Pepsi Halftime Shows in years with Shakira and Jennifer Lopez turning up the heat with their high-energy, bilingual performances on the main stage.

Jason Rudolph, a lighting director for the halftime show for the last decade, was equipped with a pair of grandMA3 light consoles and four grandMA3 processing unit M to control all the video elements in the show as well as the LED lighting not from moving head fixtures.

“We pixelmapped the KNV LED cubes on media servers and fed that via Art-Net to the grandMA3, where I merged it so that I could control the cubes either via the console programming or via content,” Rudolph explains. “The media server were controlled via MA-Net, and we sent out sACN for data distribution to the system.”

Eric Marchwinski of Earlybird Visual, LLC programmed PixMob on a grandMA2 in session with Rudolph so the latter could trigger the crowd’s LED wristbands during the show. Montreal-based crowd lighting company PixMob helped spectators feel like part of the show with illuminated wristbands synchronized to the super-charged music.

Production designer Adam Biscow of Nashville’s Strictly FX, LLC used two grandMA2 light to control all of the stage effects. Twenty-two cryo units were mounted around the main stage; fog and smoke effects were built into the main and satellite stages. They were fed via fiber from FOH to various positions on and around the field through the network.

“Of course, all grandMA consoles worked flawlessly,” Biscow reports. “Strictly FX now uses MA consoles and products exclusively in our tours and one-off special events. We’ve been very happy with all of them and with the support from ACT Lighting.” Strictly FX recently took delivery of two grandMA3 compact consoles.

Rudolph notes that the halftime show “was my first full show running on grandMA3 hardware. I had no issues with the hardware at all. Overall, I had a great experience with them.”

In a can-you-top-this gesture, Rudolph followed the Super Bowl Halftime Show with the Academy Awards broadcast where he used grandMA3 full-size and light desks. “I used them to control the video systems there as well and had another nice experience with the consoles,” he says.

A.C.T Lighting is the exclusive distributor of MA Lighting in the US and Canada.

Photos: © Ish Zendejas

Find out more about:

grandMA3 light
grandMA3 processing unit M

Further news

grandMA3 for Hypersonic Fest

Hypersonic Fest was a one-day experimental event organized by Hypersonic Lab in Hong Kong, aimed at inviting people to enjoy the talents of 37 diverse Christian artists and music bands from Hong Kong,…

Read more

Having a Crush on grandMA3

The unmistakable buzz and excitement of music concerts as a teenager initially sparked lighting professional Soyoun Lee’s interest in lighting and visuals, so much so that later she left her office…

Read more

“Die Ärzte” rocking the clubs with grandMA3

Bertil Mark has been forging new paths with grandMA3 software

After a long open-air concert and festival summer, the “Best Band in the World” did what it does best: simply rock on. The club tour was called “Herbst des Lebens”, i.e. “Autumn of Life”, and took the…

Read more

All Hearts for grandMA3

Lighting for the recent legs – including the USA and Canada – of popular and prolific Indian singer Shreya Ghoshal’s “All Hearts” world tour was programmed by Manu Jacob using an all grandMA3 control…

Read more
Kaija Koo Rocks Helsinki Stadium with grandMA3 - 2

Kaija Koo Rocks Helsinki Stadium with grandMA3

“grandMA3 was the most efficient, flexible and logical way to run this many lights"

Finnish singer Kaija Koo celebrates an impressive 40-year career as one of the country’s most popular artists, and anniversary activities have included staging a massive show at Helsinki’s Olympic…

Read more